Political Ad: "Daisy Ad" Johnson, 1964

Cue Card preview image

General Information

Source:
Political Advertisement
Creator:
N/A
Event Date:
09/07/1964
Air/Publish Date:
09/07/1964
Resource Type:
Video
Copyright:
n/a
Copyright Date:
1964
Clip Length:
00:00:57

Description

This political ad was made for the campaign of the Democratic candidate, President Lyndon Johnson, and is meant to suggest that if the Republican candidate, Barry Goldwater, is elected a nuclear war might ensue. This iconic ad aired just once on NBC on September 7, 1964.

Citation

MLA

"Political Ad: "Daisy Ad" Johnson, 1964." Political Advertisement. 7 Sep. 1964. NBC Learn. Web. 16 January 2015.

APA

(1964, September 7). Political Ad: "Daisy Ad" Johnson, 1964. [Television series episode]. Political Advertisement. Retrieved from https://archives.nbclearn.com/portal/site/k-12/browse/?cuecard=2362

CHICAGO MANUAL OF STYLE

"Political Ad: "Daisy Ad" Johnson, 1964" Political Advertisement, New York, NY: NBC Universal, 09/07/1964. Accessed Fri Jan 16 2015 from NBC Learn: https://archives.nbclearn.com/portal/site/k-12/browse/?cuecard=2362

Transcript

Political Ad: "Daisy Ad" Johnson, 1964

GIRL: One, two, three, four, five, seven, six, six, eight, nine…

MAN: Ten, nine, eight, seven, six, five, four, three, two, one, zero.

[Sound of Exploding Bomb]

President LYNDON JOHNSON: These are the stakes: to make a world in which all of God’s children can live, are to go into the darkness. We must either love each other or we must die.

NARRATOR: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.